You don't have to, it's already in the exe. Those code segments you see in the thread Noxid linked to are simplifications of the actual code. For example, this:
40f9d5 frame[-0x0114] = { 0x00000000, 0x00000000, 0x000000a0, 0x00000010 } // 000 000 160 016: Studio Pixel
Represents this...